When the 60,000 LEDs along this avenue of 160 zelkova trees light up, there is a sparkle in the spectators’ eyes. The whole of Jozenji-dori Avenue is filled with cheers and smiles because of this extensive display of lights.
Since 1984, the Sendai Pageant of Starlight has become famous up and down the country. When it is enveloped in the tens of thousands of lights, the avenue of zelkova trees becomes a seemingly never-ending corridor of magical light.
Visit Sendai in December to experience the pageant for yourself.
During the festival, Loople Sendai operates a special Starlight Pageant bus route that runs through the tunnel of light.
ADDRESS Jozenji-dori Avenue, Aoba Ward, Sendai, Miyagi
PARKING Please used the paid parking lots in the city center.
Using local guides, we provide many tours that let you discover and experience
the wonders of Japan lying hidden in the “everyday” of the nearby area.
Since the Edo period, when Date Masamune built Sendai Castle, the area has been known as “Sendai” and has been a center of cultural and economic development. Although it is an ordinance-designated city, it contains many traditional buildings, a rich natural environment, and historic hot springs. Various events, including the Sendai Tanabata Festival, are held here throughout the four seasons.
Welcome to the Sendai’s kitchen, where food professionals gather together.
Imasho Seika Co., Ltd.／Yasuhiro Shoji
Sendai serves as a gateway to Tohoku. Despite being the heart of the Tohoku region, a 30-minute drive can easily take you to sightseeing spots for the mountains and sea as well as to hot spring resorts, including Akiu Onsen and Sakunami Onsen. It also holds festivals and events in each of the four seasons: for example, the Sendai Aoba Festival in spring, the Sendai Tanabata Festival in summer, the Jozenji Streetjazz Festival in autumn, and the Sendai Pageant of Starlight in winter. The Sendai Asaichi Morning Market, where I have my store, is Sendai’s kitchen and is frequented by restaurant owners and the homemakers who take charge of the city’s dining tables. Here, professionals in every product—including Sendai’s traditional vegetables, fresh seafood, and meat—will tell you the most delicious way to enjoy the produce. Don’t miss the chance to talk to the shopkeepers!
One of the learned figures of his age, Masamune Date, who was also known as something of a gourmet, valued tradition while paying attention to foreign cultures. A new “Date culture” flourished in Sendai, and Date himself focused his efforts on developing its food culture. It is not an exaggeration to say that Sendai’s rich food culture and many surviving traditional crafts are the inheritors of that Date culture.
Sendai is also known as “the City of Trees,” and, despite its population of over one million people, it is a place with a lush green cityscape that is surrounded by nature. On either bank of the Hirose River, which runs through the city, a wealth of plants and flowers produces a unique scene in each of the four seasons. If you take a trip further afield by car, you will encounter mountains and gorges where you can enjoy hiking as well as ski slopes and beaches for swimming. Whether in the sea or the mountains, be sure to enjoy what Sendai’s outdoors has to offer.
1567 - 1636
Date Masamune was a general and the feudal lord of Sendai. In 1601, he moved his castle to Sendai, and, by pushing forward the construction of the castle town, he built the foundations for Sendai’s development.
1571 - 1622
Hasekura Tsunenaga was a general and the chief envoy of the mission to Europe. In 1613, on Masamune’s orders, he travelled to Europe as the chief delegate of a diplomatic mission. He had an audience with King Phillip III of Spain, where he was baptized.
From Tokyo Station
【SHINKANSEN】 From Tokyo Station approx. 90 minutes by Tohoku Shinkansen
From Sendai Airport
【TRAIN】 From Sendai Airport, approx. 30 minutes on the Sendai Airport Access Line