Nori is used in sushi, onigiri, and other food products. Although all dried seaweed may seem the same at first glance, nori’s flavor varies from region to region. Higashi-matsushima’s nori is of such high quality that it has even been offered to the Imperial Family of Japan. Each beach and each producer has a distinct flavor, and if you compare them, you will probably be able to tell the difference. In addition to the staple grilled nori, many other products are now available, such as nori boiled in soy, nori dressing, and nori sausages. Of these new products, Higashi-matsushima’s specialty is nori-udon, in which plenty of special nori is kneaded into udon noodles. Many restaurants around the town offer nori-udon, and each has its own menu.
Dried noodles with a special broth are Yes for sale. They make perfect souvenirs!
PHONE （Higashimatsushima Tourism Association）0225-87-2322
Using local guides, we provide many tours that let you discover and experience
the wonders of Japan lying hidden in the “everyday” of the nearby area.
HIGASHI MATSUSHIMA city
Higashi-matsushima includes the largest island in Matsushima Bay, Miyato Island. If this is your first visit, try climbing Mt. Otakamori, which is in the middle of the island, to enjoy one of the Four Great Views of Matsushima Bay. From the summit, you can see the blue of the sea and sky, and, if you are lucky, you can see the Blue Impulse aerobatic team racing through the sky. Encounter beautiful blue scenery that will leave you mesmerized.
The hometown of the Blue Impulse acrobatics team and nori seaweed that was presented to the imperial family!
Chanko Haginoi Co., Ltd.／Nobukatsu Omori
Higashi-matsushima is an SDGs (UN sustainable development goals) model city. In addition, through the JICA, the city’s Nobiru district has formed an ongoing partnership with Banda Aceh, which is also a city damaged by a tsunami, in Indonesia. Higashi-matsushima has also been approved to be an “Arigato” Host Town for Supporting Reconstruction for Denmark at the 2020 Tokyo Olympic Games. The Yamoto district is known as the home of the Blue Impulse acrobatics team, which is based at the JASDF Matsushima Base, and, during airshows and practice days, aviation fans from all over the country come to visit. In the Oku-Matsushima area, you can enjoy the Miyagi Olle Oku-Matsushima trail, a style of hiking that originated in South Korea, while summer sees the opening of the Miyato Tsukihama Beach. The Higashi-matsushima nori udon noodles that I developed following the disaster are very well regarded, so please come and try them for yourself.
In the seas off Higashi-matsushima, mineral- and nutrient-rich fresh water that flows from the Ou Mountain Range and mixes with seawater. With these perfect conditions for marine life in place, you can enjoy all kinds of seafood here— including abundant fresh fish; thick, aromatic nori of the highest quality; and full-flavored oysters that are packed with minerals.
Miyato Island is full of all Higashi-matsushima’s natural wonders. From Otakamori, you can see shining islands in the morning, the golden bay at dusk, and a seashore landscape that has been unchanged since the ancient Jomon era. If you take a tour around the islands by boat, you can enjoy the intricate coastline and many strange rock formations. Spend the night at a lodging house on the seashore and enjoy a leisurely time in the heart of nature.
1771 - 1806
Tajuro was one of the first Japanese to travel around the world. In 1793, he boarded a ship from Ishinomaki that was bound for Edo (present-day Tokyo), but it ran into a storm and was set adrift. After passing through Russia, the Baltic Sea, and Hawaii, he returned to Nagasaki in 1804.
1762 - 1806
Along with Tajuro, he was one of the first Japanese to travel around the world. Like Tajuro, he was born in Fukaya Murohama, Mono District, in Mutsu Province (present-day Murohama in Higashi-matsushima).
From Sendai Station
【TRAIN】 From Sendai Station approx. 60 minutes to Nobiru Station on the JR Senseki Line