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Yuriage Port Morning Market


In the gloom of the early morning, when the sun is just emerging over the horizon, little shops open, one by one. As the day grows lighter, the cries of the shopkeepers grow louder.

Fish Auction


In the gloom of the early morning, when the sun is just emerging over the horizon, little shops open, one by one. As the day grows lighter, the cries of the shopkeepers grow louder.
The history of Yuriage Port Morning Market goes back over 40 years. Every Sunday morning, the owners of over 50 shops line up to sell fresh seafood, vegetables, prepared dishes, bread, and more. There are also a number of hands-on events to enjoy. In the grill corner, you can grill the food that you have bought (such as prawns or shellfish) over charcoal and eat it as you gaze out over the canal. You can also participate in a market auction and enjoy shopping, eating breakfast, and chatting with the local people.


The market was swept away in the tsunami that the Great East Japan Earthquake spawned, but it reopened at its current location in December 2013. It has since become a symbol of the town’s reconstruction.


ADDRESS 5-23-20, Yuriage, Natori

OPEN 6:00–13:00

CLOSE The market is held on Sundays and public holidays only

PHONE 022-395-7211


PERIOD Year-round



Natori River runs to the north of Natori; the Pacific Ocean lies to the east; Sendai Airport sits to the south; and Yuriage Harbor, which has prospered since the Edo period, is situated at the estuary of the Natori River. Natori has many historic resources—such as Tohoku’s largest keyhole-shaped burial mound, Raijinyama Kofun, and Natorikumano-sanja: three shrines that have stood since the Heian period. As a fishing harbor and the entrance to Tohoku, Natori is an area where food, history, and many enjoyable experiences await.

Key Person

The streets may have changed, but the people and food are still full of energy!

Aaru Sendai-Yanagiya Co., Ltd./Hiromasa Yaginuma

Natori is an attractive town where nature, history, and modernity come together, and, for four consecutive years since 2011, it won first place in Toyo Keizai’s quality-of-life rankings for the Hokkaido and Tohoku region. The number of tourists who visit the Yuriage Port Morning Market, where I have my store, is increasing every year, and the face-to-face relationships in the community have endured the earthquake and tsunami in 2011. The Michinoku Coastal Trail is scheduled to soon be opened to walking and cycling, so, although not many remnants of the disaster are left in Yuriage district, this path connects with the road from Iwanuma, and I hope that that will lead to disaster tourism where people can compare the damage and recovery in the coastal areas. I also want to make use of the city’s historical heritage, such as the Natori Kumano Sanja shrines, for inbound tourism.

Specialty Products

Oenanthe javanica

Ark shell

Sasa Kamaboko
(Fish cake)

Sasaki sake brewery


Yuriage Harbor’s blood clams are its foremost pride. The clams are said to be the best in Japan; they are even transported to Tsukiji and receive high praise from all over the country. In recent years, seri Japanese parsley and myoga-take, traditional vegetables, have been gaining in popularity. Seri hotpot, in which even the white roots of the seri are eaten, is a top specialty cuisine of Miyagi Prefecture, and some people visit Miyagi in the winter just for a taste of it.

Natural Environment


Teizan canal

Andon Matsu


Enjoy a walk through the flora and fauna of Goshazan or the Andon-matsu, rows of black pines that Date Masamune was said to have brought in during the Edo period. Natori is an area that lush nature surrounds. Since 1940, Natori boasts the largest production of cultivated carnations in Tohoku, and the flowers can be seen blooming riotously in greenhouses all year round.

Historical Person

Fujiwara no Sanetaka

? - 998

Fujiwara no Sanetaka was a court noble of the mid-Heian period. Skilled in waka poetry, he was known as a young noble who was endowed with great beauty.

Area Access

From Sendai Station


【TRAIN】 From Sendai Station approx. 15 minutes to Natori Station on the JR Tohoku Honsen Line or Sendai Airport Access Line

From Sendai Airport


【TRAIN】 From Sendai Airport approx. 20 minutes on the Sendai Airport Access Line